There's a fine line between stupid and clever.
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April 8, 2005

The Balloon Made Me Buy It

Mattress discounters consistently use balloons and crazy inflatable things to sell mattresses. If you need a mattress, you go buy a mattress. If you don't need one, a giant inflatable sheep sure as hell isn't going to trick you into purchasing a mattress you don't need. Then again, maybe it does? Maybe there's a guy out there who can't resist the allure of inflatable animals.

Car dealerships use the same tactic in trying to thin their inventory. This sad balloon advertises a sale for some GM cars and trucks.

Sale, Sale, Sale

Posted by Matt Niemi at April 8, 2005 2:41 PM
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